Edmonton businesses embrace winter

Four years ago, instead of shuttering the patio at Café Bicyclette in Edmonton during the winter, Daniel Cournoyer kept it open. Mr. Cournoyer, executive director of La Cité Francophone, the cultural centre that operates the café, used outdoor fire pits and blankets to create an “après-ski feel within the urban environment.” At first, remembers Mr. Cournoyer, “people would sit by the window and look outside, but not actually sit on it.” Read more [...]

Toronto bar owner settles legal dispute over partner’s debts

A continuing legal action brought by Royal Bank of Canada against the owner of a popular downtown Toronto bar has come to an end. The bank and Rachel Conduit have settled a dispute in which RBC obtained a court order that she repay over $70,000 that stemmed from the personal debts of her former business partner and not the bar they operated. “I am thankful it is over,” said Ms. Conduit about the agreement which was finalized late last week. Read more [...]

Gorilla marketing: ad agencies take on the zoo

An association of Canada’s advertising agencies is calling for the sector to boycott the Toronto Zoo’s search for a firm to work on its 2017 marketing campaign. Last week, Scott Knox, president and chief executive officer of the Institute of Communication Agencies, asked ad agencies not to participate in the zoo’s Jan. 9 request for proposal (RFP) for an advertising agency partner to work for the zoo, preferably on a pro-bono basis. The boycott Read more [...]

Why your sales and marketing departments hate each other

The term “Smarketing” emerged at the turn of this century to describe sales and marketing groups that are fully aligned and integrated. Even though this is needed more than ever in 2017, Smarketing remains a concept and not a reality for most businesses. It is common for sales and marketing groups to exist in a state of co-operative competition that readily descends into finger pointing and arguments about strategy, budget and resource allocation. When Read more [...]

What direction to go with ‘zombie’ social-media reports

In case your small-business has been doing functioning to get a period of time, you’ve probably noticed a couple of social-media programs climb (and slide) in reputation. As every one is introduced, it delivers the offer to be “the warm new thing” and you also could be persuaded to join up for a free account so that you don’t pass up. Small enterprises experience force to become everywhere online, and keeping productive on numerous programs with minimal sources Read more [...]

How do I know if the money I’m spending on marketing is worth it?

THE QUESTION: I have spent a lot of money on marketing but I am not sure that all of the effort is really returning any real growth. How do I know that spending money on marketing is worth it? THE ANSWER: Most of us believe that marketing is a valuable part of growing our businesses. Yet I hear a lot of frustration from owners who feel they are spending too much money on marketing initiatives without seeing a positive result. It can be hard to connect Read more [...]

Airmiles dispute is really a headache for associate firms

In September, Jas Brar and his staff at Entripy Custom Apparel, A - T-top maker in Oakville, Ont., tattooed a fresh collaboration with Airmiles which they anticipated could support set the shirt and apparel firm besides its opponents. Nevertheless the moment couldn’t happen to be worse. As Entripy introduced its strategy this slide, Airmiles lovers around the world started lashing out contrary to the commitment system on social-media, Read more [...]

When your model concentrate on Blackfriday or Offering Thursday?

In case your e mail is something like mine, it is likely that this week you're overwhelmed with Blackfriday offers, as stores make an effort to get yourself a headstart around the holiday shopping time. Some stores could have also began advertising their routines for – a Canadian plan developed in a reaction to the buying frenzies of Blackfriday and Cyber-Monday – to have the hop on the non-profit outpourings that generally occur now of year. Positive, it’s Read more [...]

Podcasting could be the new blogging

Contact it the Successive Result – called for your truecrime podcast that went viral in 2014 – but podcasting appears to have achieved a tipping point in common culture. In Line with The Endless Switch 2016, a report by Edison Investigation and Triton Electronic, around 21% of Americans (57 thousand persons) tune in to podcasts at least one time monthly, and the ones quantities are expanding. Canadian research are harder ahead by, but historical information reveal Read more [...]

What’s wrong with Hillary Clinton’s model?

Barring a horrifying and terrible angry, later today Hillary Clinton is likely to make record when she becomes the initial girl to previously be selected leader of the USA. Yet, as significant a celebration as this would be for females around the globe, Ms. Clinton could start her expression inside the Oval Office along with her unpopularity scores at near-record amounts. That contributes to the problem: What’s incorrect with Brand Hillary? Ms. Clinton is one Read more [...]