Buying online advertisements to boost Christmas sales? It’ll cost you

As your company's marketing plans start to revolve around the holidays, you might want to add social and digital media to the mix. Surely, the audience is not there. But so, regrettably, are increased costs.Just about all social media advertising, like Facebook ads or Google ads, operate within an auction system. The more other brands jump in with their own advertisements (since they do during the holidays), the greater everyone's costs will be. The exact ads you're getting in the summer for Read more [...]

Facebook Live can help your Company cut through the noise

Is a tech specialist who advises small businesses on all things electronic. She's also the founder of , a technician training firm for companies and individuals across Canada. With 23 million Canadians using Facebook every month, it seems sensible for manufacturers to leverage the platform to connect with their viewers. However, with so many people sharing articles there daily, it can be tricky to stand out. 1 feature some tiny companies are turning to is Facebook Live.The attribute allows Read more [...]

Facebook Live can help your Company cut through the noise

Is a tech specialist who advises small businesses on all things electronic. She's also the founder of , a technician training firm for companies and individuals across Canada. With 23 million Canadians using Facebook every month, it seems sensible for manufacturers to leverage the platform to connect with their viewers. However, with so many people sharing articles there daily, it can be tricky to stand out. 1 feature some tiny companies are turning to is Facebook Live.The attribute allows Read more [...]

Why you don’t need marketing automation

You've likely received the e-mails – the spam disguised as genuine personal interaction. They're often casual and friendly and might refer to an item you recently purchased or content you downloaded. They usually address you by name. But they're not sent by a friend – or even a human, for that matter. They're the product of marketing automation software designed to replicate the human touch. And to some degree, they're every marketer's dream. Automation tools are the darling of today's marketing Read more [...]

Why you do Not need marketing automation

You have probably received the e-mails -- the junk disguised as real personal interaction. They're often friendly and casual and might refer to a product you purchased or content you've downloaded. They generally address you by name. But they are not delivered by a friend -- or a person, for that matter. They are the product of marketing automation software designed to replicate the human touch. And to a degree, they are every marketer's dream.Automation tools would be the darling of today's Read more [...]

Strategic partnerships can be a game changer for your small business

Google, Facebook, Pfizer, Sony -- it can be difficult to compete with the giants in almost any business. They have immediate brand recognition, apparently bottomless resources, and a wide breadth of experience and expertise. But while most startups see their larger counterparts as competition, smart entrepreneurs take a look at the Goliaths to identify opportunities to work together.As a small business, one thing you can do in order to quickly grow your brand is to find strategic partnerships Read more [...]

Strategic partnerships can be a game changer for your business

Google, Facebook Sony -- it can be difficult to compete with the giants in almost any business. They have a breadth of experience and expertise, and brand recognition resources. But while their counterparts are viewed by startups as competition entrepreneurs look to identify opportunities to work together. As a small business is to seek out partnerships with businesses target markets and commonalities, but that aren't direct competitors.Forming partnerships empowers Read more [...]

You should Start a brand, not a product

Unlike what many entrepreneurs may believe, there is a product not a brand. Businesses just starting launching products -- waynbsp or a new invention out;substituting the old manner, assuming there's an old way. Here is before they left the gates where they have gone wrong. Imagine that you looking to purchase some salt. Can you select a store manufacturer that is more lower-priced, or Morton? Salt is salt. Right?Wrong. Brands matter when it comes to customer options.Because, Read more [...]

Fresh antispam legislation adjustments bring more frustration for companies

Earlier this week, the government declared (CASL), suspending the exclusive right of activity supply that has been because of enter into influence on July 1, 2017. The supply could have authorized class-action lawsuits to be registered against folks and companies for alleged violations of the CASL regulation by giving unwanted junk e mail, wording, quick message, Facebook message or any professional automated message. The federal government suggests it'll also consult Read more [...]

End ‘growth hacking’ – you’re embarrassing yourself

I’m in an exclusive Facebook Party for folks who market on Facebook. Several inside the party call themselves “growth hackers”, “acceleration gurus”, and “ninjas.” One or more times per day, somebody will quickly realize some “amazing progress hacking” instrument that claims to cultivate your userbase or social-media bill (zero, not “grow”, it’s frequently “EXPLODE!”) and get, “Should I attempt this?” The solution is practically constantly: Read more [...]